Since 2011, I have been working to bring rich narratives to digital and social media audiences across different interests. With experience ranging from working in start-ups, digital media agencies, and in-house at a big international brand, I gathered a diverse set of skills that can help others launch and cultivate their social media presence. Over the last eight years, I have focused on launching and organically growing different social media channels and communities for Netflix in the Middle East and Africa.

I have a unique multicultural point of view on social media and online storytelling, thanks to my background. I’m from Sudan, grew up in Saudi Arabia and I worked across the Middle East and Africa regions. I have been based in Amsterdam since 2015. My current focus is helping small businesses grow and enhance their social media presence, as well create new collaborative spaces to champion African women creativity